In 2023, Rosha, a sustainable fashion brand, captivated audiences on ABC’s Shark Tank, securing a transformative investment that propelled its growth. Founded by sisters Roshni and Shalini Mahtani, Rosha blends eco-friendly materials with chic designs, addressing the rising demand for sustainable clothing. The company’s Shark Tank appearance not only boosted its visibility but also highlighted the potential of purpose-driven businesses in today’s market. This article explores Rosha’s journey, its founders’ vision, funding milestones, and what lies ahead for this trailblazing brand.
The Rosha Story: From Vision to Victory
Rosha was born in 2020 when Roshni and Shalini Mahtani, both passionate about sustainability, identified a gap in the fashion industry for affordable, eco-conscious clothing. Operating out of Los Angeles, the sisters leveraged their backgrounds in design and business to create a brand that prioritizes organic cotton, recycled polyester, and ethical production. Their mission: to make sustainable fashion accessible without compromising style.
On Shark Tank Season 15, aired in October 2023, the Mahtani sisters pitched Rosha, seeking $200,000 for 10% equity. Their compelling story and robust business model won over investor Lori Greiner, who offered $200,000 for 15% equity, a deal they accepted. The exposure from the show skyrocketed Rosha’s sales, with reports indicating a 300% increase in website traffic within 24 hours of the episode.
Why it matters: Rosha’s success underscores the growing consumer demand for sustainable products, with a 2023 McKinsey report noting that 66% of global consumers prioritize eco-friendly brands.
Founders: The Mahtani Sisters’ Drive
Roshni Mahtani, 32, holds a degree in Fashion Design from Parsons School of Design, bringing creative expertise to Rosha’s collections. Shalini Mahtani, 35, a Wharton MBA graduate, oversees operations and strategy. Their complementary skills have been pivotal to Rosha’s growth. Before founding Rosha, the sisters worked in corporate fashion, where they witnessed the industry’s environmental toll firsthand.
“We saw waste at every stage of production,” Roshni said in a 2024 Forbes interview. “Rosha is our way of proving fashion can be beautiful and responsible.”
The sisters’ commitment to ethical practices, including fair wages for factory workers in India, has resonated with consumers. Their story is a testament to how personal values can drive entrepreneurial success.
Funding and Financial Growth
Rosha’s funding journey began with $50,000 in personal savings and a $100,000 small business loan in 2020. By 2023, the company reported $1.2 million in annual revenue, a figure that caught the Sharks’ attention. Post-Shark Tank, Lori Greiner’s investment fueled Rosha’s expansion into new markets, including Canada and the UK.
| Funding Milestone | Amount | Source | Year |
|---|---|---|---|
| Founders’ Savings | $50,000 | Personal | 2020 |
| Small Business Loan | $100,000 | Bank | 2020 |
| Shark Tank Investment | $200,000 | Lori Greiner | 2023 |
In 2024, Rosha raised an additional $500,000 in a seed round led by Sustainable Fashion Ventures, valuing the company at $3 million. While exact net worth figures for Rosha are private, industry estimates suggest the brand’s valuation could reach $10 million by 2026 if growth continues.
Why it matters: Rosha’s funding success highlights the increasing investor interest in sustainable startups, with global venture capital in eco-friendly fashion reaching $2 billion in 2023, per PitchBook data.
Rosha’s Business Profile
Rosha operates as a direct-to-consumer (DTC) brand, selling through its website and select eco-friendly retailers. Its product line includes dresses, tops, and accessories, with prices ranging from $40 to $150. The brand’s use of biodegradable packaging and carbon-neutral shipping sets it apart in the competitive fashion market.
A 2024 case study by the Fashion Institute of Technology praised Rosha’s supply chain transparency, noting that 90% of its materials are sourced from certified sustainable suppliers. This commitment has earned Rosha certifications from the Global Organic Textile Standard (GOTS) and Fair Trade USA.
Real-world example: In 2024, Rosha partnered with a women’s cooperative in Rajasthan, India, to produce its spring collection, empowering 50 artisans with fair wages and training.
Challenges and Opportunities Ahead
Despite its success, Rosha faces challenges, including rising raw material costs and competition from fast-fashion giants. Scaling production while maintaining sustainability standards remains a hurdle. However, opportunities abound, particularly with the global sustainable fashion market projected to reach $33 billion by 2028, according to Statista.
Rosha plans to launch a menswear line in 2026 and expand into Asia, where demand for eco-friendly clothing is surging. The brand is also exploring technology, such as blockchain, to enhance supply chain traceability.
FAQs
What is Rosha’s net worth?
Rosha’s exact net worth is private, but its valuation was estimated at $3 million in 2024, with projections of $10 million by 2026.
Who founded Rosha?
Rosha was founded by sisters Roshni and Shalini Mahtani in 2020.
What was Rosha’s Shark Tank deal?
Rosha secured $200,000 for 15% equity from Lori Greiner in 2023.
Is Rosha’s clothing sustainable?
Yes, Rosha uses organic cotton, recycled polyester, and ethical production practices, certified by GOTS and Fair Trade USA.
A Blueprint for Sustainable Success
Rosha’s journey from a small startup to a Shark Tank sensation illustrates the power of combining purpose with profit. The Mahtani sisters’ vision has not only disrupted the fashion industry but also inspired a new generation of entrepreneurs. As consumers increasingly prioritize sustainability, Rosha’s story offers a blueprint for building a brand that resonates globally.
Why it matters: Rosha’s rise reflects a broader shift toward conscious consumerism, signaling that businesses prioritizing ethics and innovation can thrive in a competitive world.
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Last Updated on Wednesday, May 14, 2025 11:14 pm by Aarti Kumari
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