In 2024, Havintha, an Indian skincare and wellness brand, captivated audiences on Shark Tank India Season 3 with its natural, chemical-free products. Founded by sisters Radhika Choudhary and Pragati Choudhary, the brand secured a significant investment, propelling it into the national spotlight. Based in Udaipur, Rajasthan, Havintha’s journey from a small startup to a growing enterprise highlights the power of authentic storytelling and sustainable practices. This article explores Havintha’s rise, its founders’ vision, funding details, and what makes it a case study in entrepreneurial success.
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The Shark Tank Moment That Changed Everything
Havintha’s appearance on Shark Tank India Season 3, aired in early 2024, was a turning point. The sisters pitched their brand, emphasizing its commitment to natural ingredients like aloe vera, neem, and turmeric, rooted in traditional Indian skincare practices. Their pitch resonated with the Sharks, particularly for its focus on affordability and sustainability.
Radhika and Pragati sought ₹1 crore (approximately $120,000 USD) for 10% equity. After intense negotiations, they secured a deal with Shark Anupam Mittal, founder of Shaadi.com, for ₹50 lakh (about $60,000 USD) for 5% equity, plus a debt component. This investment provided not only capital but also mentorship to scale operations.
Why it matters: The Shark Tank platform gave Havintha instant visibility, boosting sales and brand recognition. For aspiring entrepreneurs, it underscores how a compelling story can attract investors.
Founder Profile: Sisters with a Vision
Radhika Choudhary, a chemical engineer, and Pragati Choudhary, a commerce graduate, started Havintha in 2019. Inspired by their grandmother’s homemade skincare remedies, they aimed to create products free from harmful chemicals like parabens and sulfates. Operating from Udaipur, the sisters built a brand that blends tradition with modern consumer needs.
Their complementary skills—Radhika’s technical expertise and Pragati’s business acumen—have been key to Havintha’s growth. “We wanted to bring authentic, safe skincare to every Indian household,” Radhika said in a 2024 interview with YourStory. Their hands-on approach, from product formulation to marketing, has fostered a loyal customer base.
Why it matters: The founders’ story highlights the value of leveraging personal heritage and diverse skill sets in entrepreneurship. Their success inspires women-led startups in India’s competitive market.
Funding and Financial Growth
Havintha’s funding journey began with bootstrapping, using personal savings to launch the brand. The Shark Tank deal in 2024 marked its first major external investment. Post-show, the brand reported a 300% surge in sales, according to a Business Standard report in March 2024, driven by increased online orders and retail partnerships.
While exact net worth figures for Havintha are not publicly disclosed, industry estimates suggest the company’s valuation post-Shark Tank is around ₹20 crore (approximately $2.4 million USD). The brand has since explored additional funding rounds to expand its product line and enter international markets.
Real-world example: Like Havintha, Mamaearth, another Indian skincare brand, leveraged early investments to scale rapidly, achieving a valuation of over $1 billion by 2023. Havintha’s trajectory suggests similar potential in the growing natural skincare market.
Why it matters: Havintha’s funding success reflects the rising investor interest in sustainable, consumer-focused brands. It also signals opportunities for startups in India’s booming wellness sector.
A Case Study in Sustainable Branding
Havintha’s business model offers a compelling case study. Its products, including face washes, hair oils, and ubtans (traditional herbal powders), are marketed as eco-friendly and vegan. The brand sources ingredients locally, supporting Rajasthan’s farmers and reducing its carbon footprint. Packaging is minimal and recyclable, aligning with global sustainability trends.
The company’s digital-first strategy has been a game-changer. Havintha leverages e-commerce platforms like Amazon and Flipkart, alongside its own website, to reach a wide audience. Social media campaigns, featuring customer testimonials and DIY skincare tips, have built a community of over 100,000 followers on Instagram by May 2025.
Why it matters: Havintha’s approach demonstrates how startups can balance profitability with purpose. Its focus on sustainability appeals to environmentally conscious consumers, a growing demographic worldwide.
Source: Havintha
Challenges and Future Plans
Despite its success, Havintha faces challenges. The skincare market in India is crowded, with giants like Himalaya and Biotique dominating shelf space. Scaling production without compromising quality is another hurdle. Additionally, international expansion requires navigating regulatory differences and higher marketing costs.
Looking ahead, Havintha plans to launch a men’s skincare line and enter markets in the Middle East and Southeast Asia by 2026. The brand is also investing in research to develop new formulations, aiming to stay ahead of trends like clean beauty and personalized skincare.
Why it matters: Havintha’s proactive strategy shows how small brands can compete in a saturated market by innovating and diversifying.
Havintha’s Broader Impact
Havintha’s rise is more than a business success—it’s a testament to the growing influence of Indian startups on the global stage. By championing natural ingredients and sustainable practices, the brand taps into a market projected to reach $34 billion globally by 2028, according to a 2024 Statista report. Its women-led leadership also challenges gender norms in India’s entrepreneurial ecosystem.
For consumers, Havintha offers affordable, safe alternatives to chemical-laden products. For entrepreneurs, it’s a blueprint for building a brand with authenticity and impact. As Radhika Choudhary told YourStory, “Our goal is to make Havintha a household name, not just in India but worldwide.”
Why it matters: Havintha’s story underscores the potential of purpose-driven businesses to drive economic and social change, inspiring a new generation of innovators.
Table: Havintha at a Glance
| Aspect | Details |
|---|---|
| Founders | Radhika Choudhary, Pragati Choudhary |
| Founded | 2019, Udaipur, Rajasthan |
| Shark Tank Deal | ₹50 lakh for 5% equity + debt (Anupam Mittal, 2024) |
| Products | Natural skincare (face washes, hair oils, ubtans) |
| Estimated Valuation | ₹20 crore (~$2.4 million USD, 2024 estimate) |
| Key Markets | India, with plans for Middle East and Southeast Asia by 2026 |
| Social Media Reach | Over 100,000 Instagram followers (May 2025) |
FAQ
1. What is Havintha?
Havintha is an Indian skincare and wellness brand offering natural, chemical-free products like face washes and hair oils, founded in 2019 by sisters Radhika and Pragati Choudhary.
2. Did Havintha get funding on Shark Tank India?
Yes, Havintha secured ₹50 lakh for 5% equity, plus a debt component, from Shark Anupam Mittal in Season 3 (2024).
3. What is Havintha’s net worth?
Exact figures are undisclosed, but industry estimates suggest a valuation of around ₹20 crore ($2.4 million USD) post-Shark Tank in 2024.
4. Where can I buy Havintha products?
Havintha products are available on their official website, Amazon, Flipkart, and select retail stores in India.
5. What makes Havintha unique?
Havintha stands out for its sustainable, vegan products, local sourcing, and eco-friendly packaging, rooted in traditional Indian skincare practices.
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Last Updated on Friday, May 9, 2025 4:02 pm by Aarti Kumari
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