Key Points:
Klub’s New Fund: Klub has launched a ₹100 crore special capital pool to support sustainable Indian brands.
Support for Eco-Friendly Businesses: The fund aims to back at least 150 eco-friendly businesses by 2025, aligning with India’s sustainability goals.
Consumer Demand: A Bane and Company survey indicates that over 60% of Indian consumers are willing to pay a premium for sustainable products, driving increased demand for green products.
Klub’s Track Record: Founded in 2020 and based in Bengaluru, Klub has invested in over 600 businesses across sectors like D2C, EV, health-tech, and cleantech.
Impact on Beneficiaries: Amit Sarda, co-founder of Soulflower, noted that the fund will help sustainable brands scale operations and reach wider communities.
Strategic Partnerships: Klub partnered with U GRO Capital to bridge the funding gap in the MSME sector, with a ₹150 crore funding initiative.
Global Expansion: Klub has expanded to the Middle East, highlighting its commitment to supporting sustainable businesses globally.
Industry Trend: The initiative reflects the growing global trend towards sustainability, driven by consumer awareness and demand for eco-friendly products.
Klub Unveils ₹100 Crore Fund to Propel Sustainable Indian Brands
Bengaluru, India – Klub, a leading revenue-based financing platform, has announced the creation of a ₹100 crore special capital pool dedicated to supporting sustainable Indian brands. This initiative aims to back at least 150 eco-friendly businesses by 2025, in line with the Government of India’s sustainability goals.
Commitment to Sustainability
The new fund underscores Klub’s commitment to fostering sustainability and innovation. “Our goal is to empower entrepreneurs who are committed to sustainability and innovation, ensuring they have the resources needed to thrive and make a meaningful impact,” said Anurakt Jain, co-founder and CEO of Klub. This initiative reflects a broader global trend towards sustainable industry, driven by rising consumer awareness and demand for eco-friendly products.
Rising Demand for Green Products
According to a survey by Bane and Company, more than 60% of Indian consumers are willing to pay a premium for sustainable products. This consumer trend is expected to boost demand for green products, leading to increased funding needs to support innovation and scalability in the sustainable sector.
Supporting Eco-Friendly Businesses
Founded in 2020 and based in Bengaluru, Klub has established itself as a key player in the equity-free funding space. The company has invested in over 600 businesses across various sectors, including direct-to-consumer (D2C), electric vehicles (EV), health-tech, and cleantech.
Amit Sarda, co-founder of Soulflower, one of the brands benefiting from Klub’s funding, highlighted the positive impact of the new capital pool. “The announced special fund for sustainable brands such as ours will enable us and many other businesses in scaling operations and reaching wider communities,” he said.
Strategic Partnerships and Expansion
Klub has also entered into a partnership with U GRO Capital to address the funding gap in India’s Micro, Small, and Medium Enterprises (MSME) sector, resulting in a ₹150 crore funding initiative. This collaboration is part of Klub’s broader strategy to support sustainable economic growth.
In addition, Klub has expanded its operations to the Middle East earlier this year, marking a significant step in its growth strategy and demonstrating its commitment to supporting sustainable businesses globally.
Conclusion
Klub’s ₹100 crore fund represents a significant investment in the future of sustainable business in India. By supporting eco-friendly brands, Klub is not only promoting innovation and scalability but also contributing to broader environmental goals. As consumer demand for sustainable products continues to rise, such initiatives are crucial in providing the necessary resources for sustainable businesses to thrive and drive meaningful change.
