UnifyApps Bags $50 Million in Series B Funding: A Game-Changer for Enterprise AI in India and Beyond

In the bustling corridors of India’s thriving startup ecosystem, where artificial intelligence is no longer a buzzword but a boardroom imperative, UnifyApps has emerged as a beacon of innovation. The New York-headquartered enterprise AI platform, with deep roots in Indian talent and ambition, announced a landmark $50 million Series B funding round on October 21, 2025, led by Bengaluru-based WestBridge Capital. This infusion not only catapults the company’s total funding to $81 million but also signals a maturing investor confidence in AI-native solutions tailored for global enterprises. As an Indian journalist tracking the intersection of desi ingenuity and Silicon Valley scale, I see this as more than a financial milestone—it’s a testament to how Indian founders are redefining enterprise software for the AI era.

Founded in 2023 amid the generative AI frenzy sparked by tools like ChatGPT, UnifyApps positions itself as the “Enterprise Operating System for AI.” At its core, the platform tackles a perennial headache for chief information officers (CIOs): siloed data across disparate systems. Imagine a multinational bank juggling Salesforce for customer relations, Workday for HR, and scattered intranets for internal knowledge—UnifyApps weaves these threads into a unified fabric, applying large language models (LLMs) and ontologies to automate workflows without a single line of code. It’s LLM-agnostic, meaning it plays nice with any AI model, and boasts thousands of pre-built integrations, ensuring secure, governed deployment at scale.

The round’s architect, WestBridge Capital—a firm with over $7 billion in assets under management and a storied history of backing Indian-origin successes like Freshworks and Zscaler—led the charge. “UnifyApps has built the foundational platform for agentic AI adoption in the enterprise,” enthused Rishit Desai, Partner at WestBridge, in an exclusive statement. “While most organisations are still stuck in experimentation, UnifyApps helps them scale real AI across workflows—securely, with strong governance, and with measurable ROI. We believe this is the infrastructure layer for the next generation of enterprise software.” Joining them were existing backer ICONIQ Growth—a powerhouse that has fueled unicorns like Stripe and Snowflake—and Lowe’s Ventures, the innovation arm of the retail giant, underscoring the platform’s appeal in sectors like retail and supply chain.

What elevates this funding beyond the numbers is the strategic firepower it brings. In a bold move, early investor and enterprise software veteran Ragy Thomas—founder of Nasdaq-listed Sprinklr, a $3 billion customer experience management powerhouse—steps in as Chairman and Co-CEO alongside Pavitar Singh, UnifyApps’ original CEO. Thomas, whose journey from Indian roots to global tech leadership mirrors the startup’s ethos, brings battle-tested expertise in scaling AI-driven platforms. “Ragy’s experience in building and scaling one of the world’s leading enterprise software companies will accelerate our go-to-market growth and global footprint,” Singh said. Their combined vision? To transform enterprises from digital laggards into AI natives, automating everything from claims processing to merchandising with intelligent agents.

UnifyApps isn’t just talk; it’s delivering tangible wins. The company now serves 50-100 large enterprise customers across banking, retail, telecom, and government. High-profile adopters include HDFC Bank—one of India’s largest private lenders—leveraging the platform for streamlined data unification in financial services; Deutsche Telekom for telecom workflow automation; and even the governments of Abu Dhabi and Dubai, signaling trust in its governance for public sector AI. A standout case: A Fortune 50 retailer integrated UnifyApps’ no-code tools to automate operations across stores, supply chains, finance, and support, reportedly slashing manual interventions by over 70%. Revenue? It’s surged more than sevenfold year-over-year, though exact figures remain under wraps—a sign of the hyper-growth phase these AI minicorns are navigating.

From an Indian lens, this raise resonates deeply. Co-founders like Singh, Abhishek Khurana, Rachit Mittal, Sumeet Nandal, and others hail from the subcontinent’s tech talent pool, blending IIT rigor with Valley hustle. Headquartered in New York with offices spanning the Americas, EMEA, and India, UnifyApps embodies the global Indian diaspora driving $100 billion-plus in cross-border tech investments. WestBridge’s bet—its third major AI play this year, following $60 million in Tessel and $40 million in Finbox—highlights a surge in growth-stage funding for Indian AI startups. Desai had predicted as much in an earlier chat: “Indian AI ventures will see a lot more capital in the next 4-12 months.” With this round valuing UnifyApps at around $200 million post-money, it’s proving prescient.

Looking ahead, the fresh capital will fuel a 110-employee hiring spree—bolstering engineering, sales, and product teams—and a aggressive push into Europe, where data privacy regs like GDPR demand ironclad AI infrastructure. Challenges loom, of course: AI’s long gestation periods, ethical pitfalls, and competition from incumbents retrofitting legacy systems. Yet, UnifyApps’ purpose-built edge—focusing on “agentic AI” that acts autonomously—positions it to outpace rivals.

As India cements its status as the world’s AI talent factory, with over 1.5 million engineers entering the workforce annually, stories like UnifyApps remind us: The future isn’t just coded in Bangalore basements; it’s being deployed worldwide, one unified dataset at a time. For enterprises eyeing AI without the overhaul, this could be the OS they’ve been waiting for.

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Last Updated on Wednesday, October 22, 2025 7:38 pm by Entrepreneur Live Team

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