TOP 10 FASHIONTECH STARTUPS IN INDIA,Discover India’s leading fashiontech innovators! Explore the top 10 startups revolutionizing the intersection of fashion and technology, from AI-driven fashion recommendations to virtual fitting rooms. Learn how these trailblazers are reshaping the future of shopping and style in India.”
India’s fashion industry is rapidly evolving, thanks to the rise of fashion technology (fashiontech) startups that are integrating technology with fashion to offer innovative solutions. These startups are leveraging advancements in artificial intelligence, augmented reality, and data analytics to enhance the shopping experience, optimize supply chains, and create sustainable fashion solutions. Here are the top 10 fashiontech startups in India, each making significant contributions to the transformation of the fashion industry.
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LimeRoad:
| Aspect | Details |
|---|---|
| Name | Limeroad |
| Founded | 2012 |
| Founders | Suchi Mukherjee, Ankush Mehra, and Prashant Malik |
| Headquarters | Gurugram, Haryana, India |
| Industry | E-commerce, Fashion |
| Products | Women’s and Men’s Fashion, Home Decor, Accessories |
| Website | Limeroad.com |
| Key Features | Social shopping platform where users can create and share looks and collections |
| Business Model | Curated marketplace offering a wide range of fashion and lifestyle products |
| Investors | Lightspeed Venture Partners, Matrix Partners India, Tiger Global Management, others |
LimeRoad integrates social media aspects into e-commerce, allowing users to discover and shop for fashion items in a personalized manner. It emphasizes social sharing and community-driven fashion discovery.
Combines social media-inspired shopping with e-commerce to provide a personalized shopping experience.
Voonik:
| Aspect | Details |
|---|---|
| Name | Voonik |
| Founded | 2013 |
| Founders | Sujayath Ali and Navaneetha Krishnan |
| Headquarters | Bengaluru, Karnataka, India |
| Industry | E-commerce, Fashion |
| Products | Women’s and Men’s Fashion, Ethnic Wear, Footwear, Accessories |
| Website | Voonik.com |
| Key Features | Personalized fashion recommendations, diverse product selection |
| Business Model | Curated marketplace for fashion products |
| Investors | Sequoia Capital, Beenext, RB Investments, Times Internet, others |
Voonik offers a personalized shopping experience through a virtual shopping assistant. It curates fashion items based on user preferences and provides recommendations.
Offers a personal shopping assistant and a curated fashion marketplace for users.
Wooplr:
| Aspect | Details |
|---|---|
| Name | Wooplr |
| Founded | 2013 |
| Founders | Arjun Zacharia, Soumen Sarkar, Praveen Rajaretnam |
| Headquarters | Bengaluru, Karnataka, India |
| Industry | E-commerce, Fashion |
| Products | Women’s and Men’s Fashion, Accessories, Lifestyle Products |
| Website | Wooplr.com |
| Key Features | Social shopping platform, fashion discovery, user-generated content |
| Business Model | Curated marketplace for fashion and lifestyle products |
| Acquisition | Acquired by ShareChat in 2019 |
Wooplr is a social fashion discovery platform where users can explore and share fashion trends. It enables users to discover new styles and shop directly from its curated marketplace.
A social fashion discovery platform that allows users to discover, share, and shop fashion trends.
Roposo:
| Aspect | Details |
|---|---|
| Name | Roposo |
| Founded | 2012 |
| Founders | Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank |
| Acquisition | Acquired by Glance (a subsidiary of InMobi Group) in 2019 |
| Headquarters | Gurugram, Haryana, India |
| Industry | Social Media, Fashion |
| Products | Short-form videos, Fashion-related content |
| Website | Roposo.com |
| Key Features | Video creation and sharing, fashion trends, user-generated content |
| Parent Company | Glance (InMobi Group) |
Roposo is a social media platform dedicated to fashion. It allows users to create and share fashion-related content, discover trends, and shop directly from the platform.
A social media platform focused on fashion where users can discover trends, create content, and shop directly.
Stylumia:
| Aspect | Details |
|---|---|
| Name | Stylumia |
| Founded | 2015 |
| Founders | Ganesh Subramanian |
| Headquarters | Bengaluru, Karnataka, India |
| Industry | Fashion Technology, Artificial Intelligence |
| Products | AI-powered fashion insights, trend forecasting, demand prediction |
| Website | Stylumia.com |
| Key Features | Data-driven decision-making for fashion brands, trend analysis |
| Clients | Fashion brands, retailers, and manufacturers worldwide |
Stylumia leverages AI and machine learning to predict fashion trends and provide insights to fashion brands. It helps brands optimize their inventory and understand consumer preferences better.
Uses AI and machine learning to predict fashion trends and provide insights to fashion brands.
Nykaa :
Nykaa Fashion is an extension of Nykaa, offering a diverse selection of clothing, accessories, and footwear from various brands. It provides a seamless shopping experience through its website and mobile app.
Nykaa Fashion employs advanced algorithms for personalized recommendations, ensuring customers find products tailored to their preferences. This integration of technology enhances the overall shopping journey, combining beauty and fashion seamlessly.
| ASPECT | DESCRIPTION |
|---|---|
| Company | Nykaa Fashion |
| Founded | 2020 (as a separate entity from Nykaa) |
| Headquarters | Mumbai, Maharashtra, India |
| Core Offering | Offers a wide range of clothing, accessories, and footwear from various brands |
| Innovative Edge | Utilizes advanced algorithms for personalized recommendations, seamless shopping experience across website and app |
An offshoot of the beauty e-commerce giant Nykaa, Nykaa Fashion offers a wide range of clothing, accessories, and footwear.
Nykaa Fashion employs advanced algorithms for personalized recommendations and a seamless shopping experience across its website and mobile app, integrating beauty and fashion.
Zapyle:
| Aspect | Details |
|---|---|
| Name | Zapyle |
| Founded | 2015 |
| Founders | Rashi Menda |
| Headquarters | Bengaluru, Karnataka, India |
| Industry | E-commerce, Fashion |
| Products | Pre-owned luxury fashion, Designer clothing, Accessories |
| Website | Zapyle.com |
| Key Features | Curated selection of pre-owned luxury items, authenticity checks |
| Business Model | Online marketplace for buying and selling luxury fashion |
| Target Audience | Fashion-conscious individuals, luxury shoppers |
| Social Media |
Zapyle is a luxury fashion resale marketplace where users can buy and sell pre-owned designer wear. It focuses on creating a marketplace for high-end fashion items at a reduced cost.
A luxury fashion resale marketplace where users can buy and sell pre-owned designer wear.
FabAlley:
| Aspect | Details |
|---|---|
| Name | FabAlley |
| Founded | 2012 |
| Founders | Tanvi Malik and Shivani Poddar |
| Headquarters | Gurugram, Haryana, India |
| Industry | E-commerce, Fashion |
| Products | Women’s Clothing, Accessories |
| Website | FabAlley.com |
| Key Features | Trendy and affordable fashion, wide range of styles |
| Business Model | Online retail, direct-to-consumer |
| Target Audience | Fashion-forward women, young adults |
| Social Media |
FabAlley is an online fashion brand that offers trendy clothing and accessories, primarily targeting women. It provides a range of fashionable items through its e-commerce platform.
An online fashion brand offering trendy clothing and accessories targeted at women.
Flyrobe:
| Aspect | Details |
|---|---|
| Name | Flyrobe |
| Founded | 2015 |
| Founders | Shreya Mishra, Tushar Saxena, and Pranay Surana |
| Headquarters | Mumbai, Maharashtra, India |
| Industry | Fashion, Rental Service |
| Products | Designer Clothing, Accessories |
| Website | Flyrobe.com |
| Key Features | Rental of high-end fashion for special occasions |
| Business Model | Online fashion rental marketplace |
| Acquisition | Acquired by Reliance Retail in 2019 |
Flyrobe is a fashion rental platform that allows users to rent designer clothing and accessories for special occasions. It provides a cost-effective way for users to access high-end fashion items without committing to a purchase.
A fashion rental platform where users can rent designer clothing and accessories for special occasions.
StyleDotMe:
| Aspect | Details |
|---|---|
| Name | StyleDotMe |
| Founded | 2014 |
| Founders | Meghna Saraogi |
| Headquarters | New Delhi, India |
| Industry | Fashion Technology, Mobile App |
| Products | Augmented Reality (AR) solutions for fashion retail |
| Website | StyleDotMe.com |
| Key Features | Virtual Try-On technology, Fashion discovery |
| Technology | Augmented Reality (AR), Mobile App |
| Target Audience | Fashion retailers, consumers interested in virtual try-ons |
| Social Media |
StyleDotMe offers virtual trial rooms and instant fashion advice through its mobile app. It allows users to get feedback on outfits in real-time and make informed fashion choices.
Provides virtual trial rooms and instant fashion advice through its mobile app.
FAQs about TOP 10 FASHIONTECH STARTUPS IN INDIA
LimeRoad FAQ: How does LimeRoad combine social media with e-commerce?
Answer: LimeRoad integrates social media features such as user-generated content, social sharing, and community interactions into its e-commerce platform. Users can discover fashion trends shared by others, follow influencers, and directly shop for items they find appealing.
Voonik FAQ: What is Voonik’s virtual shopping assistant?
Answer: Voonik’s virtual shopping assistant uses AI algorithms to understand user preferences based on their interactions and past purchases. It recommends fashion items that match the user’s style preferences and provides personalized fashion advice.
Wooplr FAQ: How does Wooplr help users discover fashion trends?
Answer: Wooplr allows users to discover fashion trends through a curated feed of styles and looks shared by influencers and other users. It provides a platform where users can explore new styles, follow trends, and shop directly from the platform.
Roposo FAQ: What can users do on Roposo?
Answer: Roposo is a social media platform focused on fashion. Users can create and share fashion-related content such as outfit ideas, makeup tutorials, and style tips. They can also discover new trends, follow fashion influencers, and shop directly from the platform.
Stylumia FAQ: How does Stylumia use AI and machine learning in fashion?
Answer: Stylumia uses AI and machine learning algorithms to analyze fashion trends, consumer preferences, and market demand. It helps fashion brands predict trends, optimize inventory, and make data-driven decisions to improve sales and customer satisfaction.
Wear Nows FAQ: What are virtual trial rooms offered by Wear Nows?
Answer: Wear Nows’ virtual trial rooms use AR and VR technologies to allow users to virtually try on clothing and accessories. Users can see how items look on them in real-time, helping them make more confident purchasing decisions online.
Zapyle FAQ: How does Zapyle work as a luxury fashion resale marketplace?
Answer: Zapyle enables users to buy and sell pre-owned luxury fashion items such as clothing, accessories, and handbags. It provides a platform where users can find high-quality designer wear at reduced prices and sell their gently-used luxury items.
FabAlley FAQ: What does FabAlley offer for women shoppers?
Answer: FabAlley is an online fashion brand that offers a wide range of trendy clothing, accessories, and footwear for women. It provides fashionable options for different occasions, from casual wear to party outfits, available through its e-commerce platform.
Flyrobe FAQ: How does Flyrobe’s fashion rental platform work?
Answer: Flyrobe allows users to rent designer clothing and accessories for special occasions such as weddings, parties, or photoshoots. It offers a cost-effective way for users to access high-end fashion items without the commitment of purchasing them.
StyleDotMe FAQ: What is StyleDotMe’s virtual fashion advice?
Answer: StyleDotMe offers a mobile app that provides virtual trial rooms and instant fashion advice. Users can upload photos of outfits and get feedback from a community of fashion enthusiasts and stylists in real-time, helping them make informed fashion choices.
