Summary
Adukale, an Indian direct-to-consumer (D2C) snacks brand, has secured Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round led by Force Ventures. The funding aims to enhance manufacturing capabilities, boost research and development efforts, expand physical presence, diversify distribution channels, and improve brand visibility. Founded in 2009, Adukale aims to strengthen its position as a top omnichannel player in the snacking sector. Leadership insights from Vinay Gopinath and Karthik Bhat highlight optimism and shared vision for growth. This funding marks a significant milestone for Adukale, paving the way for accelerated expansion in India’s dynamic snacks market.
Adukale Secures Impressive Funding to Drive Expansion and Innovation
Adukale, a direct-to-consumer (D2C) snacks brand based in India, has marked a significant milestone by raising Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round. Led by Force Ventures, with participation from Aanya Ventures and notable angel investors, this funding injection underscores the brand’s commitment to growth and innovation in the competitive snacking sector.
Bolstering Manufacturing and Research & Development:
The primary focus of the fundraising initiative is to strengthen Adukale’s manufacturing capabilities and drive further investment in research and development. By allocating resources to enhance product quality and innovation, Adukale aims to stay ahead of market trends and consumer preferences.
Expansion Plans:
Adukale is set to expand its physical presence by opening more stores, thus augmenting its omnichannel approach to reach a wider consumer base. Diversifying distribution channels and improving brand visibility across various platforms are also key components of the brand’s expansion strategy.
Adukale’s Mission and Vision:
Established in 2009, Adukale is driven by a mission to solidify its position as a leading player in the snacking sector. With over 75 products offered through its network of ‘Adukale Experience Stores’ and online platforms, the brand is committed to delivering quality snacks that resonate with consumers’ tastes.
Leadership Insights:
Vinay Gopinath, Chief Growth Officer at Adukale, expressed optimism about the brand’s growth trajectory, emphasizing the significance of the secured funding in expanding channel presence and fostering deeper engagement with the target audience. Karthik Bhat, founder of Force Ventures, highlighted a shared vision to lead the traditional snacks category by 2025, showcasing Karnataka’s culinary legacy on a global platform.
The successful fundraising round signifies a significant milestone for Adukale, paving the way for accelerated growth and expansion in India’s dynamic snacks market. With a strong focus on innovation, quality, and consumer satisfaction, Adukale is well-positioned to solidify its position as a top player in the industry, both domestically and globally.
