In 2007, two former Amazon employees, Sachin Bansal and Binny Bansal, set out to solve a simple problem from their modest two-bedroom apartment in Bengaluru — making online shopping in India trustworthy. What began with just ₹4 lakh in personal savings and a single category — books — evolved into Flipkart, a name now synonymous with e-commerce in India.

At a time when Indians were hesitant to pay online or even trust product deliveries, Flipkart’s founders focused not just on selling but on solving. Their early innovation, cash-on-delivery (COD), broke the psychological barrier that stopped millions from shopping online. This one move transformed consumer behavior and set a new benchmark for every e-commerce platform that followed.

By combining customer-centric design, efficient logistics, and an obsession with reliability, Flipkart scaled from delivering a few books a day to millions of products across electronics, fashion, and groceries. Their in-house logistics arm, Ekart, became the backbone of the company, ensuring deliveries even in remote corners of India where no courier dared to go.

As competition heated up with global players like Amazon entering India, Flipkart doubled down on innovation and localization. It acquired companies such as Myntra, PhonePe, and Jabong, strengthening its ecosystem across payments, fashion, and lifestyle. Its flagship annual event, The Big Billion Days, turned into a cultural phenomenon — India’s version of Black Friday — generating billions in sales within days.

In 2018, Flipkart achieved a milestone that made headlines across the world. Walmart acquired a 77% stake in the company for $16 billion, marking the largest e-commerce deal in global history at that time. Yet, despite the acquisition, Flipkart retained its Indian DNA and continued to operate independently, focusing on sustainable growth and innovation in the domestic market.

Fast forward to 2025, Flipkart stands tall with over 500 million registered users, 1.5 million sellers, and an estimated $25 billion+ in annual revenue. The company has expanded into quick commerce, video content, and AI-driven personalization, constantly adapting to the evolving digital landscape.

Beyond numbers, Flipkart’s journey represents the spirit of Indian entrepreneurship — identifying local challenges and building scalable, tech-driven solutions. From its humble origins to becoming a household name, Flipkart’s story is a testament to resilience, vision, and timing.

While profitability remains a balancing act in India’s competitive e-commerce space, Flipkart’s focus on customer trust, logistics efficiency, and brand building continues to give it an edge. Its ability to democratize access — from Tier 1 metros to rural heartlands — has made it more than just a company; it’s an integral part of India’s digital revolution.