Top 10 SaaS Startups for Software in India, Discover India’s top 10 SaaS startups revolutionizing the software landscape with innovative cloud-based solutions. From enterprise tools to customer management systems, explore how these companies are reshaping industries and driving digital transformation globally.
India’s Software as a Service (SaaS) sector is thriving with innovative startups leading the charge in providing cutting-edge solutions globally. These companies are revolutionizing industries with scalable, cloud-based software offerings that cater to diverse business needs, from enterprise resource planning to customer relationship management and beyond. Join us as we explore the top 10 SaaS startups in India, driving digital transformation and redefining software solutions in today’s dynamic market.
Table of Contents
1. Freshworks
| Aspect | Details |
|---|---|
| Founders | Girish Mathrubootham, Shan Krishnasamy |
| Founded | 2010 |
| Headquarters | Chennai |
| Focus | Customer engagement software |
| Key Offerings | CRM, helpdesk, marketing automation |
| Unique Selling Point | User-friendly and affordable SaaS solutions |
- Founders: Girish Mathrubootham, Shan Krishnasamy
- Founded: 2010
- Headquarters: Chennai
- Focus: Freshworks provides a suite of cloud-based software for customer engagement, including CRM (Customer Relationship Management), helpdesk, and marketing automation tools. Their products are designed to streamline customer support, sales, and marketing operations for businesses of all sizes globally.
2. Zoho
| Aspect | Details |
|---|---|
| Founder | Sridhar Vembu |
| Founded | 1996 |
| Headquarters | Chennai |
| Focus | Cloud-based business applications |
| Key Offerings | CRM, project management, email marketing |
| Unique Selling Point | Customizable and integrated suite of tools |
- Founder: Sridhar Vembu
- Founded: 1996
- Headquarters: Chennai
- Focus: Zoho offers a comprehensive suite of online productivity tools and SaaS applications for businesses. Their products include CRM, project management, email marketing, and more. Zoho’s focus on affordability, integration, and customization has made it popular among small and medium-sized enterprises (SMEs) worldwide.
3. Postman
| Aspect | Details |
|---|---|
| Founders | Abhinav Asthana, Ankit Sobti, Abhijit Kane |
| Founded | 2014 |
| Headquarters | Bengaluru |
| Focus | API development platform |
| Key Offerings | API testing, collaboration tools |
| Unique Selling Point | Simplifies API workflow and testing |
- Founders: Abhinav Asthana, Ankit Sobti, Abhijit Kane
- Founded: 2014
- Headquarters: Bengaluru
- Focus: Postman is an API development platform that simplifies the process of designing, testing, and managing APIs. It provides collaboration tools, automated testing, and monitoring features, catering to developers and enterprises looking to streamline their API workflows.
4. Druva
| Aspect | Details |
|---|---|
| Founders | Jaspreet Singh, Milind Borate |
| Founded | 2008 |
| Headquarters | Pune |
| Focus | Cloud data protection and management |
| Key Offerings | Backup, disaster recovery, data governance |
| Unique Selling Point | Comprehensive cloud-native data solutions |
- Founders: Jaspreet Singh, Milind Borate
- Founded: 2008
- Headquarters: Pune
- Focus: Druva offers cloud data protection and management solutions for enterprises. Their platform enables backup, disaster recovery, and archival of data across endpoints, servers, and cloud applications. Druva’s solutions emphasize data security, compliance, and scalability.
5. Chargebee
| Aspect | Details |
|---|---|
| Founders | Krish Subramanian, Rajaraman Santhanam, Thiyagarajan T |
| Founded | 2011 |
| Headquarters | Chennai |
| Focus | Subscription billing and revenue management |
| Key Offerings | Recurring billing, invoicing, analytics |
| Unique Selling Point | Flexible and scalable billing solutions |
- Founders: Krish Subramanian, Rajaraman Santhanam, Thiyagarajan T
- Founded: 2011
- Headquarters: Chennai
- Focus: Chargebee provides a subscription billing and revenue management platform for subscription-based businesses. It supports recurring billing, invoicing, revenue recognition, and subscription analytics, helping businesses manage and optimize their subscription models.
6. CleverTap
| Aspect | Details |
|---|---|
| Founders | Sunil Thomas, Anand Jain |
| Founded | 2013 |
| Headquarters | Mumbai |
| Focus | Customer retention platform |
| Key Offerings | Behavioral analytics, user engagement |
| Unique Selling Point | Personalized customer engagement tools |
- Founders: Sunil Thomas, Anand Jain
- Founded: 2013
- Headquarters: Mumbai
- Focus: CleverTap is a customer retention platform that enables businesses to analyze user behavior, segment users, and engage them through personalized campaigns. Their platform integrates analytics, user engagement tools, and marketing automation to drive customer lifetime value.
7. BrowserStack
| Aspect | Details |
|---|---|
| Founders | Ritesh Arora, Nakul Aggarwal |
| Founded | 2011 |
| Headquarters | Mumbai |
| Focus | Cross-browser testing platform |
| Key Offerings | Automated testing, device cloud |
| Unique Selling Point | Comprehensive testing on real devices |
- Founders: Ritesh Arora, Nakul Aggarwal
- Founded: 2011
- Headquarters: Mumbai
- Focus: BrowserStack offers a cloud-based platform for cross-browser testing of web applications. It allows developers and testers to perform automated and manual testing on a wide range of browsers and devices, ensuring compatibility and quality assurance.
8. VWO (Visual Website Optimizer)
| Aspect | Details |
|---|---|
| Founders | Paras Chopra, Siddharth Deswal |
| Founded | 2010 |
| Headquarters | New Delhi |
| Focus | A/B testing and conversion optimization |
| Key Offerings | Website and mobile app optimization |
| Unique Selling Point | Powerful experimentation platform |
- Founders: Paras Chopra, Siddharth Deswal
- Founded: 2010
- Headquarters: New Delhi
- Focus: VWO provides an A/B testing and conversion optimization platform for websites and mobile apps. It allows businesses to create experiments, test variations, and optimize their digital experiences based on user behavior and analytics.
9. ChargePoint Technology
| Aspect | Details |
|---|---|
| Founders | Gopi Rangan, Sai Srinivas Kiran G |
| Founded | 2008 |
| Headquarters | Hyderabad |
| Focus | Revenue management and billing solutions |
| Key Offerings | Subscription lifecycle management |
| Unique Selling Point | Scalable billing solutions for SaaS |
- Founders: Gopi Rangan, Sai Srinivas Kiran G
- Founded: 2008
- Headquarters: Hyderabad
- Focus: ChargePoint Technology offers cloud-based revenue management and billing solutions tailored for subscription businesses. Their platform supports subscription lifecycle management, billing automation, and revenue recognition, helping businesses scale and manage recurring revenue models effectively.
10. WebEngage
| Aspect | Details |
|---|---|
| Founders | Avlesh Singh, Ankit Utreja |
| Founded | 2011 |
| Headquarters | Mumbai |
| Focus | Marketing automation |
| Key Offerings | User engagement, behavioral analytics |
| Unique Selling Point | Multi-channel marketing automation |
- Founders: Avlesh Singh, Ankit Utreja
- Founded: 2011
- Headquarters: Mumbai
- Focus: WebEngage is a marketing automation platform that helps businesses engage and retain users through personalized communication. Their platform offers multi-channel user engagement, behavioral analytics, and campaign automation features to drive customer retention and growth.
FAQS about Top 10 SaaS Startups for Software in India
What is Freshworks?
- Freshworks is a customer engagement software company that offers a suite of products to help businesses manage customer relationships and support.
What products does Freshworks offer?
- Freshworks offers products like Freshdesk, Freshservice, Freshsales, Freshmarketer, Freshchat, Freshcaller, Freshteam, and Freshstatus.
Who are Freshworks’ main competitors?
- Zendesk, Salesforce, and HubSpot are some of Freshworks’ main competitors.
Is Freshworks suitable for small businesses?
- Yes, Freshworks offers scalable solutions suitable for small, medium, and large enterprises.
Where is Freshworks headquartered?
- Freshworks is headquartered in San Mateo, California, USA.
Zoho
What is Zoho?
- Zoho is an Indian multinational company that offers a suite of online productivity, collaboration, and business applications.
How many products does Zoho offer?
- Zoho offers over 45 different applications for business, including CRM, mail, project management, accounting, and more.
Is Zoho free to use?
- Zoho offers both free and paid versions of its software, with the free version suitable for small teams and startups.
Where is Zoho headquartered?
- Zoho is headquartered in Chennai, India.
What are some popular Zoho products?
- Some popular Zoho products include Zoho CRM, Zoho Mail, Zoho Projects, Zoho Books, and Zoho Desk.
Postman
What is Postman?
- Postman is a collaboration platform for API development, used by developers to design, test, and document APIs.
Is Postman free?
- Postman offers a free version as well as paid plans with additional features for teams and enterprises.
What are some features of Postman?
- API testing, API monitoring, mock servers, automated testing, and API documentation.
Who are Postman’s main competitors?
- Insomnia, Paw, and SoapUI are some of Postman’s main competitors.
Where is Postman headquartered?
- Postman is headquartered in San Francisco, California, USA.
Druva
What is Druva?
- Druva is a cloud data protection and management company that offers solutions for data backup, disaster recovery, and data governance.
What services does Druva provide?
- Druva provides cloud backup, disaster recovery, data archiving, and data compliance services.
Is Druva suitable for enterprises?
- Yes, Druva’s solutions are designed for enterprises and can handle large-scale data protection and management needs.
Where is Druva headquartered?
- Druva is headquartered in Sunnyvale, California, USA.
Who are Druva’s main competitors?
- Veeam, Commvault, and Rubrik are some of Druva’s main competitors.
Chargebee
What is Chargebee?
- Chargebee is a subscription billing and revenue management platform that helps businesses automate their billing processes.
What industries use Chargebee?
- SaaS, eCommerce, and subscription-based businesses commonly use Chargebee.
Is Chargebee suitable for small businesses?
- Yes, Chargebee offers scalable solutions that cater to both small and large businesses.
Where is Chargebee headquartered?
- Chargebee is headquartered in Chennai, India.
Who are Chargebee’s main competitors?
- Zuora, Recurly, and Stripe Billing are some of Chargebee’s main competitors.
CleverTap
What is CleverTap?
- CleverTap is a customer engagement and retention platform that helps businesses build valuable, long-term relationships with their customers.
What features does CleverTap offer?
- User segmentation, analytics, personalized messaging, A/B testing, and campaign automation.
Is CleverTap suitable for mobile apps?
- Yes, CleverTap is particularly known for its mobile app engagement and retention solutions.
Where is CleverTap headquartered?
- CleverTap is headquartered in Mountain View, California, USA.
Who are CleverTap’s main competitors?
- MoEngage, Braze, and Leanplum are some of CleverTap’s main competitors.
BrowserStack
What is BrowserStack?
- BrowserStack is a cloud web and mobile testing platform that allows developers to test their websites and mobile applications across various browsers and devices.
What testing features does BrowserStack offer?
- Live testing, automated testing, responsive design testing, and visual testing.
Is BrowserStack free?
- BrowserStack offers both free trials and paid plans depending on the needs of the user.
Where is BrowserStack headquartered?
- BrowserStack is headquartered in Mumbai, India.
Who are BrowserStack’s main competitors?
- Sauce Labs, CrossBrowserTesting, and LambdaTest are some of BrowserStack’s main competitors.
VWO (Visual Website Optimizer)
What is VWO?
- VWO is an A/B testing and conversion rate optimization platform that helps businesses improve the performance of their websites through testing and personalization.
What features does VWO offer?
- A/B testing, multivariate testing, split URL testing, heatmaps, and session recordings.
Is VWO suitable for eCommerce websites?
- Yes, VWO is widely used by eCommerce businesses to optimize their websites for higher conversions.
Where is VWO headquartered?
- VWO is headquartered in Delhi, India.
Who are VWO’s main competitors?
- Optimizely, Google Optimize, and Convert are some of VWO’s main competitors.
ChargePoint Technology
What is ChargePoint Technology?
- ChargePoint Technology provides high containment and aseptic transfer valves and systems for the pharmaceutical, biotech, and chemical industries.
What products does ChargePoint Technology offer?
- AseptiSafe®, PharmaSafe®, and other containment valve systems.
Is ChargePoint Technology suitable for large-scale manufacturing?
- Yes, their solutions are designed for large-scale, high-containment manufacturing processes.
Where is ChargePoint Technology headquartered?
- ChargePoint Technology is headquartered in Liverpool, United Kingdom.
Who are ChargePoint Technology’s main competitors?
- Dec Group, ILC Dover, and Bosch Packaging Technology are some of ChargePoint Technology’s main competitors.
WebEngage
What is WebEngage?
- WebEngage is a full-stack marketing automation suite that helps businesses engage and retain their customers through personalized messaging and analytics.
What features does WebEngage offer?
- User segmentation, analytics, push notifications, email marketing, in-app messaging, and feedback surveys.
Is WebEngage suitable for mobile apps?
- Yes, WebEngage is suitable for both web and mobile app engagement.
Where is WebEngage headquartered?
- WebEngage is headquartered in Mumbai, India.
Who are WebEngage’s main competitors?
- MoEngage, CleverTap, and Braze are some of WebEngage’s main competitors.
