Summary : Myntra’s latest FWD campaign brings together chess grandmasters Viswanathan Anand and Gukesh Dommaraju in a witty, stylish commercial that playfully explores the Millennials vs. Gen Z debate. The ad humorously highlights generational differences, with Anand struggling to grasp Gen Z slang while delivering effortless comebacks. Their entertaining banter, including Anand flexing his five World Chess Championship trophies, makes the ad highly engaging. Ultimately, Myntra positions its FWD collection as the bridge between both generations. The unexpected collaboration has left audiences in awe, now eagerly demanding behind-the-scenes footage of this viral campaign.
Myntra has upped its game with the latest FWD campaign, featuring an unexpected yet brilliant duo—chess grandmasters Viswanathan Anand and Gukesh Dommaraju. The ad isn’t just about fashion; it cleverly taps into the ongoing Millennials vs. Gen Z debate while riding the wave of chess fever in India.
The result? A commercial that viewers just can’t skip! A perfect mix of humour, style, and cultural references, the ad has sparked excitement among chess and fashion enthusiasts alike.
The Humorous Take on Generational Differences
The commercial brilliantly highlights the divide between the two generations. Anand, a seasoned grandmaster, finds himself hilariously struggling with Gen Z lingo, mispronouncing “Skibidi” as “Kabaddi” and “Scooby-Doo”—a moment that has left audiences in splits.
But as expected, the OG grandmaster knows how to deliver a checkmate.
When Gukesh proudly flaunts his World Chess Championship trophy, even offering Anand a chance to touch it, Anand responds with an effortless flex: “I have five of them.” The banter doesn’t stop there. As Gukesh gets a tattoo to commemorate his win, he nudges Anand to do the same, only for Anand to quip, “Both my arms—and even my legs—would be covered!”
Fashion as the Ultimate Equalizer
While the ad playfully celebrates generational differences, it ultimately ties back to fashion. Myntra’s FWD collection is positioned as the bridge between Millennials and Gen Z, proving that style is a language both generations can speak fluently.
The effortless humour, layered sarcasm, and the rare sight of Gukesh stepping out of his usual calm and collected demeanor make this campaign a massive success.
A Collaboration No One Saw Coming
Fans are still in awe of the unexpected yet delightful pairing of Gukesh and ‘Vishy Sir’. Who knew they had such great acting skills? Now, the audience is clamouring for behind-the-scenes footage from the commercial, eager to see more of this dynamic duo in action.
With its perfect blend of sports, culture, and fashion, Myntra’s FWD ad has undoubtedly set a new benchmark for engaging brand storytelling.
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