Key Points:
- Indian cricket star Shikhar Dhawan partners with eyewear startup QUE as an investor, partner, and brand ambassador.
- The collaboration aims to democratize style and quality in eyewear, making premium sunglasses accessible to a mass premium audience in India and beyond.
- Shikhar Dhawan’s involvement is expected to boost QUE’s market presence, enhance product offerings, and strengthen marketing efforts.
- QUE is founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, focusing on premium-quality sunglasses designed for style, comfort, and diversity.
- The partnership with Dhawan validates QUE’s mission to redefine the eyewear industry and establish itself as a leading player.
Indian cricket sensation Shikhar Dhawan has ventured into the world of fashion eyewear through a strategic partnership with the emerging eyewear brand QUE. In addition to investing in the company, Dhawan will also serve as a partner and brand ambassador for QUE, marking a significant milestone in his entrepreneurial journey.
QUE, a startup dedicated to democratizing style and quality in eyewear, aims to make its premium sunglasses accessible to a wider audience across India and beyond. With the addition of Shikhar Dhawan to its team, QUE seeks to leverage his influence and reach to bolster its market presence, enhance product offerings, and strengthen its marketing efforts.
Expressing his enthusiasm for the collaboration, Dhawan emphasized his belief in QUE’s innovative approach to eyewear. He remarked, “As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes.”
Founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE prides itself on offering premium-quality sunglasses designed with a focus on style, comfort, diversity, and premiumness. The partnership with Shikhar Dhawan not only signifies a strategic investment for QUE but also serves as a validation of its mission to redefine the eyewear industry.
Shashank Saurabh, CEO of QUE, expressed his excitement about the collaboration, stating, “We are excited about this strategic investment and partnership with Shikhar Dhawan, as it serves as a strong validation of our mission of redefining the sunglasses industry, which will be worth USD 8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand. QUE is poised to gradually establish its presence in the market, paving the way to empower individuals from all walks of life to embrace and celebrate their individuality through our unique sunglasses offerings.”
As QUE gears up for its launch, the collaboration with Shikhar Dhawan promises to bring a blend of style, innovation, and excellence to the eyewear industry, offering consumers a range of premium products that reflect their unique personalities and lifestyles.
